Somewhere in your donor database right now, there's a name that gave once, meant it, and never came back. It's not because they stopped caring. Recent nonprofit sector data puts new-donor retention at around 14 percent — meaning roughly one in seven first-time donors ever makes it to a second gift. The other six aren't lost because your mission failed them. They're lost because nobody showed them what happened after they clicked "donate." That's the gap I think about most

There's a moment that happens in nearly every nonprofit I've worked with — a moment where someone on the team pauses and says, "We're doing such important work. Why don't more people know about us?"

Nonprofits work tirelessly to make a difference—but when it comes to fundraising, many organizations lean heavily on statistics, charts, and urgent appeals. While those have their place, what truly moves people to give is something much more human: story. Donors don’t just fund causes. They fund people, hope, and impact. And video is the most powerful way to bring those stories to life. Here are the types of videos that consistently lead to increased donor engagement a

If you’re searching for a videographer for your nonprofit, you might be missing out on the real key to an impactful video — a storytelling producer. While a videographer captures footage, a producer ensures your video tells the right story, aligns with your mission, and inspires your audience to take action. Here’s how working with a producer can make your nonprofit’s video more powerful and effective.

In the crowded landscape of nonprofit communications, clarity isn't just helpful—it's essential. Every email, social media post, grant application, and donor appeal competes for attention in an overwhelmed world. The organizations that break through the noise share one crucial element: they know exactly what they stand for and communicate it with laser-focused consistency. This is where brand keywords become your nonprofit's secret weapon to clear, consistent messaging.

In today's digital age, video content is a powerful tool that can significantly boost your organization’s visibility, engagement, and...

Maybe you've posted a video here and there on your social media platforms. But I'm here to encourage you to consider being on YouTube.

Video production can be an expensive endeavor. You don't want to tread lightly into making a video until you have carefully considered...

I've always loved a good story. I love movies based on real-life events. I love watching documentaries. I even produced a documentary...