Julie Stoecker

I recently sat in a planning meeting that left me unsettled. A mission-driven organization was excitedly mapping out their newest campaign: three videos featuring surprise gift card giveaways to random people in the community. Random acts of kindness caught on camera. Who doesn't love that? But as the meeting progressed, I couldn't shake a growing unease. The idea was good—genuinely good. Do something nice for someone in the community and capture it on video. Yet something fundamental was...

As a filmmaker, especially one focused on authentic storytelling for nonprofits, I’ve always believed that human connection is the heartbeat of any powerful film. Stories move people not because they’re technically perfect, but because they’re real. Lately, though, I’ve been experimenting with AI in my work—and it’s sparked a lot of questions about what role these tools can (and should) play in the creative process.

If you’re searching for a videographer for your nonprofit, you might be missing out on the real key to an impactful video — a storytelling producer. While a videographer captures footage, a producer ensures your video tells the right story, aligns with your mission, and inspires your audience to take action. Here’s how working with a producer can make your nonprofit’s video more powerful and effective.