top of page


The Missing Piece in Your Nonprofit Video Campaign: Purpose
I recently sat in a planning meeting that left me unsettled. A mission-driven organization was excitedly mapping out their newest campaign: three videos featuring surprise gift card giveaways to random people in the community. Random acts of kindness caught on camera. Who doesn't love that? But as the meeting progressed, I couldn't shake a growing unease. The idea was good—genuinely good. Do something nice for someone in the community and capture it on video. Yet something fu
Julie Stoecker
Jan 144 min read


AI in Filmmaking: A Tool, Not a Replacement
As a filmmaker, especially one focused on authentic storytelling for nonprofits, I’ve always believed that human connection is the heartbeat of any powerful film. Stories move people not because they’re technically perfect, but because they’re real. Lately, though, I’ve been experimenting with AI in my work—and it’s sparked a lot of questions about what role these tools can (and should) play in the creative process.
Julie Stoecker
Sep 10, 20253 min read


Why You Need More Than a Videographer: The Role of a Storytelling Producer for Nonprofits
If you’re searching for a videographer for your nonprofit, you might be missing out on the real key to an impactful video — a storytelling producer. While a videographer captures footage, a producer ensures your video tells the right story, aligns with your mission, and inspires your audience to take action. Here’s how working with a producer can make your nonprofit’s video more powerful and effective.
Julie Stoecker
Aug 14, 20252 min read
bottom of page