At some point in this conversation, someone on your board is going to ask the question: what's the return on this? It's a fair question. It's also the wrong one to try to answer with a spreadsheet, because video's real return doesn't show up as a clean line item — it shows up as the six donors out of seven who usually don't come back, coming back.

If you’re searching for a videographer for your nonprofit, you might be missing out on the real key to an impactful video — a storytelling producer. While a videographer captures footage, a producer ensures your video tells the right story, aligns with your mission, and inspires your audience to take action. Here’s how working with a producer can make your nonprofit’s video more powerful and effective.