Somewhere in your donor database right now, there's a name that gave once, meant it, and never came back. It's not because they stopped caring. Recent nonprofit sector data puts new-donor retention at around 14 percent — meaning roughly one in seven first-time donors ever makes it to a second gift. The other six aren't lost because your mission failed them. They're lost because nobody showed them what happened after they clicked "donate." That's the gap I think about most